http://villagegreennj.com/arts/south-south-orange-festival-launches-june/
This sounds like a great event. It also sounds like an invitation to a cease-and-desist letter should SXSW get wind of the name.
From NJ.com today!
http://www.nj.com/essex/index.ssf/2015/05/move_over_sxsw_new_nj_festival_in_town.html#incart_river
SOUTH ORANGE — Move over, SXSW, there is a new festival in town.
South Orange officials are teaming up with Seton Hall University to put on a "South by South Orange" festival this June that organizers say will help foster the growth of an arts community in the village.
I just saw Steve Schnall on NJTV talking about a new South by South Orange Festival which sounds great. I hadn't heard about it before, but I'm sure we'll be hearing a lot more about it.
http://www.newjerseystage.com/articles/getarticle.php?ID=5211